1. Who we are
Archivers is a trading name of Broadhurst Digital Limited, a company registered in England and Wales. Our website address is archivers.ai.
For the purposes of data protection law, Broadhurst Digital Limited is the data controller. If you have any questions about this policy or how we handle your data, please contact us at hello@archivers.ai.
2. What data we collect
We may collect and process the following personal data:
Information you provide to us
- Contact form submissions: name, email address, organisation, role, estimated collection size, phone number (optional), and the content of your message.
- Email correspondence: any information you provide when you contact us directly by email.
Information collected automatically
- Analytics data: we use Google Tag Manager, Microsoft Clarity, and VBout to collect anonymised usage data, including pages visited, time on site, referring URLs, browser type, device type, and approximate geographic location (country/city level). Microsoft Clarity may also record anonymised session replays and heatmaps to help us understand how visitors interact with our site.
- Cookies: small text files placed on your device to support analytics and site functionality. See Section 7 for details.
3. How we use your data
We use the personal data we collect for the following purposes:
- To respond to enquiries: when you submit our contact form or email us, we use your details to reply and arrange consultations.
- To improve our website: analytics data helps us understand how visitors use our site so we can improve content and user experience.
- To send relevant communications: if you opt in, we may send occasional updates about our services. You can unsubscribe at any time.
4. Legal basis for processing
We process your personal data on the following legal bases under UK GDPR:
- Consent: when you submit a contact form or subscribe to communications, you consent to us processing your data for that purpose.
- Legitimate interests: we process analytics data to understand website usage and improve our services, where this does not override your rights and freedoms.
- Contractual necessity: where we need to process your data to discuss or deliver our services to you or your organisation.
5. Who we share your data with
We do not sell your personal data to third parties. We may share data with the following service providers who process data on our behalf:
- VBout: form submissions and marketing analytics.
- Google: tag management via Google Tag Manager.
- Microsoft: website analytics and session recording via Microsoft Clarity.
- GitHub: website hosting via GitHub Pages.
These providers process data in accordance with their own privacy policies and under data processing agreements with us.
6. How long we keep your data
- Contact form data: retained for up to 24 months after your last interaction with us, unless you request earlier deletion.
- Analytics data: retained in anonymised form as configured in our analytics tools (typically 14–26 months).
7. Cookies
Our website uses cookies to support analytics and site functionality. The cookies we use include:
- Microsoft Clarity cookies (
_clck,_clsk): used to support Clarity analytics, session recording, and heatmaps. These are first-party cookies that typically expire after 12 months and 1 day respectively. - VBout cookies: used to track form interactions and marketing analytics.
You can control cookies through your browser settings. Disabling cookies may affect site functionality.
8. Your rights
Under UK data protection law, you have the right to:
- Access the personal data we hold about you.
- Rectify inaccurate or incomplete data.
- Erase your personal data (the “right to be forgotten”).
- Restrict processing of your data in certain circumstances.
- Object to processing based on legitimate interests.
- Data portability: receive your data in a structured, machine-readable format.
- Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, please contact us at hello@archivers.ai. We will respond within 30 days.
9. Data security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website is served over HTTPS and hosted on GitHub Pages infrastructure.
10. International transfers
Some of our service providers (Google, Microsoft, GitHub, VBout) may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, including standard contractual clauses or adequacy decisions, in compliance with UK GDPR.
11. Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
12. Contact and complaints
If you have any questions or concerns about this privacy policy, please contact:
Broadhurst Digital Limited
Email: hello@archivers.ai
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.